Bersin & Associates Expands Area to Social Networking

Bersin & Associates, a research and advisory firm focused on enterprise learning and talent management, is expanding its research coverage to encompass talent acquisition, including the areas of corporate recruiting, sourcing, and talent planning. The company has also added a new principal analyst, Madeline Laurano, to its research team.

Laurano will cover a wide range of topics - including onboarding, applicant tracking and assessment, sourcing strategies, employer branding, talent acquisition systems, and the use of social networking in corporate recruiting. She has recently completed two research bulletins: Social Media as a Recruitment Tool and Employer Referral Programs in Today's Economy, both available for a limited time on a complimentary basis.

Laurano has also created All Aboard, a new blog covering all aspects of talent acquisition. Recent postings cover the use of Twitter for corporate recruiting, recruiting in a recession, and talent acquisition predictions for 2009.

Laurano has already begun work on the company's first industry study of talent acquisition systems, scheduled for publication by June 1. The study, based on both quantitative and qualitative data, will examine the current use of talent acquisition technology in organizations, the user experiences related to these applications and tools, along with a comprehensive view of the market and profiles of major technology providers. Corporate recruiters, solution providers, and social networking companies interested in participating in this study can email info@bersin.com.

Prior to joining Bersin & Associates, Laurano served as the research director for ERE Media, where she created the ERE webinar series, published the Talent Acquisition Industry Analysis and Buyers Guide, led community discussion groups, and had responsibility for various research products and services. Laurano also worked as a research analyst for the Aberdeen Group and as a research director for Linkage Inc., where she co-edited Best Practices in Leading a Global Workforce and Secrets in Succession Planning.

Laurano is conducting two upcoming webinars: Onboarding, A Generational Melting Pot, Jan. 14, 2 p.m. EST; and Social Networking Sites to Effectively Attract Top Talent, Feb. 26, 2 p.m. EST. Registration for both webinars is complimentary.

For more information, go to www.bersin.com or call 561-455-0622, ext. 223.