Cision Unveils Blog to Help Communication Pros

Cision, a provider of media research, distribution, monitoring and analysis services for the public relations industry is sharing the insights of its thought leaders in social media and other disciplines with the new CisionBlog, an interactive forum dedicated to "Helping Communications Professionals Navigate the Evolving Media Landscape."

Anchored by Cision executives Heidi Sullivan, director of Media Research, and Jay Krall, manager of Internet Media Research, CisionBlog's initial focus on social media will expand in 2009 to feature guest writers from Cision who will share their insights into public relations media research, media contact, news distribution, media monitoring and media measurement and analysis in the print, broadcast and online worlds.

"Cision has tremendous intellectual capital to share with the PR industry, and CisionBlog provides an excellent platform for our thought leaders on all forms of media and communication," said Stephen Debruyn, Cision's vice president, Marketing. "Heidi Sullivan and Jay Krall got CisionBlog off to a terrific start in 2008, and in 2009 we expect to broaden and deepen the online conversations we engage in on the blog - especially about integrated PR media management applications enabled by our CisionPoint dashboard and services."

Debruyn said CisionBlog complements the company's active webinar program focused on hands-on PR tactics and strategy, as well as its participation in numerous other PR knowledge-sharing activities. Cision's senior executives and thought leaders are active in industry associations, seminars and events that help set the agenda for best practices in PR. Cision's research department manages an extensive global CisionPoint media database, with more than 900,000 media contacts in 150 countries, updated more than 10,000 times a day.

Cision is also a global provider in print, broadcast and social media monitoring services and in PR measurement and analysis services. Its clients range from leaders of the Fortune 500 to small fast-growth enterprises to most of the world's top public relations agencies.

For more information, visit www.cision.com.